"Nihao! China": national tourism image promotion reaches more countries and regions overseas
The "Nihao! China" national tourism image promotion campaign continues to reach overseas audiences: releasing the national tourism image logo and premium routes, and combining culture, lantern festivals, film and television, and other formats to extend China's invitation to the world.
Helping more overseas tourists understand China and want to come to China depends on continuously "going global." Centered on the national tourism image "Nihao! China," a series of overseas promotional activities has been launched one after another.
National Tourism Image Logo and Premium Routes
At the promotional event in France, the "Nihao! China" national tourism image logo was officially released, and several premium tourism routes were launched simultaneously, coveringthe Silk Road, Southwest ethnic customs, Yellow River cultural journeys, ice and snow tourismand other themes, showcasing China's rich and diverse travel offerings to the world.
Diverse Forms of Promotion
- Holding tourism promotion events and industry dialogues to exchange views on the hot topics and challenges of two-way tourism;
- Showcasing the charm of Chinese culture through traditional lantern festivals, cultural and artistic performances, intangible cultural heritage displays, and other forms;
- Expanding the reach of the national tourism image through film and television collaborations and thematic promotion in urban public spaces.
Scope of Promotion Coverage
Related promotional activities have been held in multiple countries and regions, with the number of events continuing to increase. Along with measures such as visa facilitation, increased flight frequency, and streamlined payment, travel demand to China from multiple overseas source markets is showing signs of recovery.
From "Image" to "Arrival"
The promotion of a national tourism image must ultimately come down to visitors' actual arrival and experience. From a single logo and a curated itinerary to a smooth customs clearance and a wonderful journey, what "Nihao! China" conveys is precisely a sincere invitation to the world. For overseas travelers, the way they come to know China is also gradually shifting from "hearing about it" to "experiencing it firsthand."